Go to any writers conference or seminar, and you’ll likely hear someone rhapsodize or rant about the relationship between an author and his editor: it’s a team, a marriage, a buddy film; it’s tug-of-war, dysfunctional, hell.

Once upon a time, I was part of the head-in-the-clouds, creative masses who float along on a fog of self-important naivete, thinking their words are sacred and immutable. Editing would somehow besmirch the purity of imagination and kill the muse.

So what if a writer had difficulty spelling, remembering the rules of grammar, or constructing cohesive paragraphs? As long as he could tell a compelling story, what was the problem? A good editor could fix all the small stuff.

But then, after resisting advice — those other writers just didn’t “get” me or my work, or those editors were trying to make over my manuscripts into soulless wastes of paper — I lost a series of contests, experienced unexpected rejections.

And then, as a reader, I was assaulted with a succession of poorly-proofed or poorly-edited novels — the literary version of a 2×4 upside the head — and I realized the value of craft over “pure creativity”.

In other words, I entered the real world.

Many books with stellar jacket copy don’t deliver the goods. I’ve been sucked into the vortex too many times to buy a volume without first reading several pages. After many years as an editor, any residual trust is gone. Used to be, if a book was published, the reader could expect that the text be error-free, at least, even if the plot was full of holes. Now, with the many desktop publishing programs available, and myriad electronic and self-published books flooding the market, the amount of error-filled and poorly-written material has greatly increased. (To find well-reviewed, recently self-published books, read this list.)

I’m not saying that traditional big-city publishing houses are the answer for writers seeking an outlet for their work. Independent presses and self-publishing are both excellent for authors desiring a measure of autonomy. Many classic or famous works of literature were self-published. (In your childhood, did you enjoy the Peter Rabbit stories by Beatrix Potter? The yarns of Mark Twain or adventure tales of Rudyard Kipling?)

I am saying that, in addition to telling great stories, writers need to study their craft and polish their editing skills. And, if editing is not a strength, hire an independent editor. Please. Hire an editor.

Or, if your manuscript is under contract with a publisher, don’t fight the editor assigned to you. Yes, there are times when a writer must defend his work against those who would mangle and deform it, but those instances are rare. Most editors want your work to succeed. Consider what they say. Look at your work objectively. Realize that the manuscript is malleable. It can be changed, often for the better.

Realize, too, that significant re-writing is in store. An editor may request additional scenes, additional research, stronger passages. However, the effort and polish conducted on the front end of the publishing process will not only yield better sales but a better reputation for you, the author.

Note from an avid reader (my mother) who would like writers to know the following:

I’m amazed by the number of college graduates and twenty-somethings that still don’t understand common language. Someone recently asked me what agony meant, and someone else didn’t recognize iniquity. As writers, know your verbiage and know your audience.

Don’t dumb it down to where we’ll say, “Duh! Of course! Anyone with common sense would know that!” or use such specific jargon that only those in high academia would know what you’re talking about. Just use everyday language, if that’s what the material warrants.

There is one author I will never read because she demeans her characters and thereby demeans her audience. Respect your characters. Another author I won’t read inserts page after page of inconsequential garbage — characters’ soliloquies — that does not move the story along. I would not read them, nor recommend them to others.

Word of mouth is still the best marketing tool there is. Respect your readers by producing quality work, and you’ll never lack an audience.